The insights of cultural/media theorist Douglas Rushkoff are always contemporary and often prescient. He was deciphering the social codes of the virtual psyche, lifestyle, and marketplace before such concepts were formally identified by the so-called “machine.” TheMerchants Of Cool is a brilliant analysis of the incorporation of youth pop-culture that Ruskhoff created while working as a correspondent for PBS Frontline. This is a very entertaining documentary. You’ll learn a lot too. Let me know what you think in the comments section.
Thank Ryan, this was really eye opening and scary at the same time! I watched the rest of programs. Mr.Rushkoff has a few other programs I plan to watch, all seem interesting. I shared some of the information with my teenager and we had a nice conversation. The new generation are being raised with a weak set of values making them very vulnerable to the marketing by people who don’t care about their well being. The more aware we are of the tricks being played the better able we are to resist and give them the tools they need at a young age not to be vulnerable to this kind of marketing.
Thanks again for sharing such thought provoking topics.
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June 16th, 2008 at 3:01 pm
Thank Ryan, this was really eye opening and scary at the same time! I watched the rest of programs. Mr.Rushkoff has a few other programs I plan to watch, all seem interesting. I shared some of the information with my teenager and we had a nice conversation. The new generation are being raised with a weak set of values making them very vulnerable to the marketing by people who don’t care about their well being. The more aware we are of the tricks being played the better able we are to resist and give them the tools they need at a young age not to be vulnerable to this kind of marketing.
Thanks again for sharing such thought provoking topics.
June 18th, 2008 at 10:48 am
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